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FlipAnalyzer™ is a tracking
tool used to monitor user interaction on "FlipBooks".
Easy to install and use, FlipAnalyzer™ provides Advertising Agencies,
Advertisers and Content Providers valuable marketing feedback to
help in the evaluation and effectiveness of current interactive
advertising campaigns, as well as in the successful planning of
future campaigns.
FlipAnalyzer™ utilizes an intuitive graphical interface to display
user activity, thus eliminating the long wait of log file downloading.
User information such as IP Address, opening and closing of "FlipBooks",
and time spent on individual pages can be seamlessly tracked on
3 levels (Category, Book and Page), providing valuable insight in
creating interactive advertising campaign that will help increase
Click-Thru and Conversion rates, thus increasing the Return on Investment.
How to buy:
E-Book Systems licenses its Digital Flip® technology to publishers (across all industries) who wish to deliver their content in a FlipBook format. Please contact our Enterprise Services team for more information on pricing.
FlipAnalyzer™ consist of 2 modules:
Server Module - Logging of information and delivery
from FlipViewer® to the server for report generation is handled by
the Server-Side module. Information collected include, User IP Address,
Opening and Closing of "FlipBook", time spent on individual
pages and when a page is "Flipped".
Client Module - Tracking ("FlipBook" registration,
and time spent on pages), data archiving and report generation is
handled by the Client-Side Module. "FlipBook" and User
information such as "popularity", "stickiness"
and "prime-time".
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